Sports training and conditioning is NOT just for athletes. Many times I have had to answer the question of “Do you train just kids that are athletes?” My answer is always NO! Every kid out there needs to improve their muscular and cardiovascular endurance, strength, flexibility and improve their body composition. It we JUST focused on athletes, I believe we would be missing the boat on a large population of inactive kids who need to put the “physical” back into being physically active. Check out these statistics:

  • “In 2002, data showed that 15% of children and teens are considered overweight, a tripling since 1980. An additional 15% of kids and teens are considered “at risk” for becoming overweight.”
  • “Over the years, state requirements for daily physical education have eroded, and today no states currently have such a requirement (HEALTHY PEOPLE, 1995)…just 47% of middle/junior high schools and 26% of high schools require at least 3 years of physical education (Pate, Small et all., 1995).”
  • “Overweight adolescents have a 70% chance of becoming overweight or obese adults. This increases to 80% if one or more parent is overweight or obese. The most immediate consequence of overweight, as perceived by children themselves, is social discrimination.”
  • From US Department of Health and Human Services: “Forty-three percent of students in grades 9-12 watch television more than two hours per day. Physical activity declines dramatically over the course of adolescence, and girls are significantly less likely than boys to participate regularly in vigorous physical activity.”

So, not only do our athletes need training, but our non-athletes need it even more. These are alarming trends in our society. Look for us to start incorporating fitness programs for all kids, not just athletes.


Check out this research that came out of UC-Berkely and Stanford as posted on titled “Overestimating Self-Control: Evidence from the Health Club Industry.” Great research on how much the average person takes advantage of a gym membership.

Here is the abstract:

Experimental evidence suggests that people make time-inconsistent choices and display overconfidence about positive personal attributes. Do these features affect consumer behavior in the market? To address this question we use a new panel data set from three US health clubs with information on the contract choices and the day-to-day attendance decisions of 7,978 health club members over three years. Members who choose a contract with a flat monthly fee of over $70 attend on average 4.8 times per month. They pay a price per expected visit of more than $17, even though a $10-per-visit fee is also available. On average, these users forgo savings of $700 during their membership. We review many aspects of the consumer behavior, including the interval between last attendance and contract termination, the survival probability, and the correlation between different consumption choices. The empirical results are diffcult to reconcile with the standard assumption of time-consistent preferences and rational expectations. A model of time-inconsistent agents with overconfidence about future time inconsistency explains the findings. The agents overestimate the future attendance and delay contract cancellation whenever renewal is automatic.